Tips to Improve your Search Engine Ranking
Author: cnus-cash-loan-financial-advisor
Tips to Improve your Search Engine Ranking
Improving search engine rankings in competitive niche markets require a good deal of knowledge and expertise.
Search Engine Optimization
Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden inside meta tags. Search engines use different criteria for indexing, and those criteria may change. Thus, it becomes increasingly difficult to satisfy every one equally. Yahoo! and other directory-oriented search sites manually index a Web site, which may provide the best results for the user.
How to Improve Your Search Engine Ranking
It’s been some time since the last article on Google appeared in thesitewizard.com’s newsletter, giving tips on how you can improve your search engine rank on Google. This article updates the Google search engine promotion tips given in that issue and extends it with new Google search engine positioning tips.
**Page Ranking Algorithm
As many of you are probably already aware, Google ranks a page according to the number and quality of links leading to that page. For example, if your page has 100 quality links leading to it, it will rank higher than another page that has only 20 links pointing at it. Quality links come from pages that are themselves “important” (Google’s own terminology).
· Improving Your Page Rank
There are numerous tips floating around in webmaster circles about how to improve your ranking in search engine results on Google.
· Get Those Inbound Links
Since ranking of your pages is done according to the number of links pointing at your page, it stands to reason that you should try to get as many links pointing at your pages as possible.
· Your Title Tag
Google seems to give weight to the title of your page. By title, I mean the text that is sandwiched between the HTML <TITLE> tags in the <HEAD> section of your web page. If you use a Web editor that automatically inserts a title like “New Page”, remember to change it to some meaningful text with your keywords inside to reap the benefit of this feature.
· Content-Laden Pages
It has often been observed that keyword density a large factor in ranking pages in search engine results, more so than many other search engines.
· Keyword are using as a link
According to a paper published by one of Google’s founders, if the links pointing to your page has the relevant keyword text in them, it will cause your page to be ranked higher in search engine results.
**Robots and Spiders can’t see links embedded in Java and most times Flash. When a spider and a robot crawls over your website, it only reads the text, and those embedded links are invisible to the spiders and robots far as search engines are concerned, they don’t exist. Let’s make a promise not to use them.
**How many times have you clicked on a link and looked at the URL, and it contained about 32 extra letters and numbers in it? Google won’t spider any URL that looks like this. Avoid using dynamic URLs.
**Make sure all pages link to at least one other page. Links to pages that don’t link out are called “dangling links”. Google founders, Sergey Brin and Lawrence Page, once wrote about Dangling links.
**”Dangling links are simply links that point to any page with no outgoing links. They affect the model because it is not clear where their weight should be distributed, and there are a large number of them. Often these dangling links are simply pages that we have not downloaded yet. Because dangling links do not affect the ranking of any other page directly, we simply remove them from the system until all the PageRanks are calculated. After all the PageRanks are calculated they can be added back in without affecting things significantly.”
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Tips to Improve your Search Engine Ranking by Subhash Kumar
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