Financial Advisor

The Dubai Shopping Festival is as close as it comes to a consumer’s paradise. Initiated in February 1996, this annual month long shopping extravaganza has been one of the desert city’s most loved tourist attractions.

The Dubai Shopping Festival draws in about 3 million visitors both local and foreign. During the month long festival many of Dubai’s merchants offer considerable discounts, while daily raffle draws and extravagant fireworks displays light up the night sky.

This year’s Dubai Shopping Festival saw the participation of over 2,500 retail outlets, ensuring the availability of a number of consumer items. Everything from perfume, jewelry, clothing, cosmetics, children’s gifts to up-market luxury items were available. Since the rise of Dubai as a center of haute couture and high end fashion, the numbers of visitors to the shopping festival have burgeoned.

The organizers of the event have branded it under the slogan “One Family. One World. One Festival.” – This holds true at the presence of a large number of globally recognized brands participating at the Dubai Shopping Festival.

During the period of the shopping festival airlines usually offer special incentives and packages for travelers to come to Dubai. Though it is touted as a shopping festival in reality the Dubai Shopping Festival packs in a whole lot more. An assortment of entertainment options is available for the whole family from children’s events, fashion shows, art and photography exhibitions, film festivals and street performances.

Located in a central shopping venue in the city is a
Dubai serviced apartment known as Somerset Jadaf which is located close to some of the major participating malls. Since the Dubai Shopping Festival is primarily based upon the ultra modern glitzy shopping malls and the traditional Arabian street shops or Souks makes this an excellent place to stay.

Naveen Marasinghe is an Online Marketing Executive at eMarketingEye which is a search engine marketing company that offers integrated Internet marketing services and specializes in serving the online travel and hospitality industry. (http://www.emarketingeye.com/ )

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Shopping in the Desert by Naveen Marasinghe